Anomaly, First Ever Brand Created By Me Says Priyanka Chopra

Diva Priyanka Chopra announced ‘Anomaly’, her own hair care line. The products will be launched on January 31 in the US and will start expanding to global markets later in the year.

The ‘Baywatch’ star hopped on to Instagram and shared her experience to come out with the hair products range. She shared, “This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created!!! For the last 18 months I have worked alongside my partners at Maesa toward the day when we could share our labour of love with the world, and I can’t believe that time has finally arrived. I’ve tried a lot and learned a lot about haircare over the years…what gave me great hair days, what didn’t, and everything in between…and I have infused that into a collection of products that gives your hair the TLC it deserves. Our formulas are vegan and clean, with high performance ingredients, and our bottles are made from a 100% plastic trash from our oceans and landfills”

“Oh, and btw, it’s $5.99! We are democratizing sustainable beauty, because access to it should not cost us the Earth and should be available to all. Dropping Jan 31st, exclusively at Target in the US to start, and expanding to markets around the world later in the year. More to come through the day and weekend, for now I hope you’ll check out @anomalyhaircare to learn more”

The actor also shared that the formulas used in the products are vegan and clean, with high-performance ingredients, and the bottles are made from 100 pc plastic trash from our oceans and landfills.

Meanwhile, on the work front, Chopra will next lead the romantic drama Text for You opposite Sam Heughan and Celine Dion, and has been cast in an undisclosed role in Matrix 4.
She will next star in Prime Video’s thriller series Citadel, and as the spiritual guru Ma Anand Sheela in Barry Levinson’s Sheela, a film she will produce for Amazon Studios.

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