Gearing up to launch two smartphones — M10 for around Rs 9,500 and M20 for nearly Rs 15,000 — with industry-first features this month, Warsi said the company is deeply committed to the whole smartphone ecosystem and not just one price segment.
“We are here to serve all consumers — from flagship premium and luxury to mid-range, affordable and popular smartphone segments. Being a full-range player, we have a full deployment and infrastructure in place in the country,” Warsi told IANS in an interview.
“We have been developing products for India via our robust R&D and product design teams based here. We have made deep investments into the country. We do not see India from one lens or one portfolio, unlike others.”
The first-ever ‘M’ series smartphones with features like Infinity V display and massive battery power are being manufactured for the millennials at Samsung’s facility in Noida — the world’s largest mobile phone factory.
“India is the first market for the global launch of ‘M’ series. It will go to other markets later. The ‘M’ portfolio which will be made available through online channel is singlemindedly designed and intended for millennials,” informed Warsi.
Industry experts believe that Samsung, which is still the most vertical integrated player in the Indian market, has set its eyes firmly on dethroning Xiaomi’s highly successful ‘Redmi’ series in the affordable and mid-price range segment.
“Samsung has access to latest display, camera, memory and connectivity technologies from hardware perspective. Further, it can enjoy global scale for the same ‘M’ models more than Xiaomi,” Neil Shah, Partner and Research Director at Counterpoint Research told IANS.
According to Warsi, collective knowledge, understanding on tech and R&D and consumer behaviour — the company has put all these together in conceiving the ‘M’ series.
“Nearly third of India’s population are millennials. Studies show that more than half the shoppers online are millennials. The ‘M’ series through the online channel is designed for them.”